- #WESTWOO ONERADIO FULL#
- #WESTWOO ONERADIO TV#
On social media, join the Westwood One Sports community on Facebook at /westwoodonesports and Twitter at /westwood1sports. Westwood One also distributes and represents CBS Sports Radio. In addition to being the exclusive network audio broadcast partner to the NFL since 1987 – featuring regular and post-season NFL football, including the playoffs and the Super Bowl – its other extensive properties include NCAA Basketball, including the NCAA Men’s and Women’s Tournaments and the Final Four® The Masters NCAA Football and other marquee sports events. Westwood One Sports is home to some of the most exciting sports broadcasts on radio. The AM/FM radio play-by-play audience is far more passionate and engaged.
#WESTWOO ONERADIO TV#
The TV audience consists of casual sports fans. Two new studies reveal while NCAA March Madness games are available both on TV and AM/FM radio, each broadcast has a very different audience profile. NCAA March Madness On AM/FM Radio: Why Sports Play-By-Play Listeners Are More Engaged Than The TV Audience And More Likely To Make Major Purchases / Westwood One
#WESTWOO ONERADIO FULL#
The full analysis can be found at /blog in the NCAA Listening Report from the Cumulus Media | Westwood One Audio Active Group®.
NCAA March Madness AM/FM radio listeners are likely to make purchases across key consumer categories: AM/FM radio delivers consumers who are likely to buy a new or used vehicle, switch insurance providers, move residence, and refinance their mortgage. The high levels of engagement translate into greater advertising effectiveness. The NCAA March Madness AM/FM radio audience is highly engaged with sports: MRI Simmons finds NCAA March Madness AM/FM radio listeners attend many sporting events, seek out sports information on their phones, and are likely to play fantasy sports. NCAA Basketball AM/FM radio listeners are a desirable group of consumers: They are more likely to work full time and are younger than the average American. Highlights of the NCAA Audience analysis include: The data revealed that the AM/FM radio audience is far more passionate about college basketball compared to the more casual sports fan. NEW YORK, NY – February 21, 2023 – Cumulus Media (NASDAQ: CMLS) | Westwood One’s Audio Active Group® today released a brand-new comprehensive analysis of the NCAA March Madness audience incorporating the most recently released (2022) data from Nielsen Scarborough USA+ and MRI Simmons USA. New Study Reveals NCAA March Madness AM/FM Radio Listeners Are a Desirable Consumer Group, Showing High Levels of Sports Engagement and Purchase Intent
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